quip Ultra named one of TIME’s Best Inventions of 2025

A win worth smiling about

Big news: our quip Ultra Smart Sonic Toothbrush has been recognized by TIME Magazine as one of the Best Inventions of 2025! It’s a proud moment that reflects what we care about most: designing oral care that’s smart and simple, beautiful and functional, and genuinely fun to use.

Why quip Ultra stands out

We created quip Ultra to reimagine what smart toothbrushes can be. It’s built to deliver a clean you can feel and science can prove, with sonic technology, 10+ intensity levels, and a sleek, travel-ready profile that combines smart innovation with everyday ease. quip Ultra is a toothbrush with app compatibility, so your daily routines become trackable, rewarding habits that pay off in the form of free products, refills, gift cards, and more in the quip app. 

These features previously earned quip Ultra the title of “Best Premium Electric Toothbrush” from The Wall Street Journal, the “Best Toothbrush” beauty award from Women’s Health, and a Bella Media Beauty Award for “Editor’s Pick – Coolest Tool.” 

In the official TIME announcement, editors took note of quip Ultra’s EasyClick Brush Pods, an original bristle-replacement solution created by our in-house team of designers—an innovation we’re especially proud to be recognized for. Thanks, TIME!

It’s all in the bristles

The EasyClick Brush Pod is at the center of quip Ultra’s award-winning design. By rethinking the design of our OG brush heads and doing away with the detachable neck, we crafted a smart toothbrush design that transfers more power to the bristles themselves. This resulted in a more effective clean and a longer-lasting battery that lasts up to 30 days^‡ on a single charge, twice as long as many other electric toothbrushes.

quip Ultra’s bristle refill system is built around a simple tri-lock design. Brushers only swap out the pod itself, which means less material and less waste—70% less waste^† than our existing sonic toothbrush refills! 

^†70% less waste vs. quip Sonic Toothbrush refill, by weight
^‡Up to a 30-day charge when used on medium, 2 min, 2x daily

Scientifically-proven plaque-fighting powers

EasyClick Brush Pods aren’t just a design win, they’re an industry-shifting performance breakthrough. 

Third-party testing showed that quip Ultra achieved significantly higher interproximal and gumline cleaning compared to a manual toothbrush. In addition, quip Ultra was shown to reach nearly four times deeper than a regular manual toothbrush! 

This level of precision isn’t just about a brighter smile. Plaque buildup between teeth and along the gumline is a leading cause of cavities and gum disease. By transferring power to the brush head and ensuring consistent contact, quip Ultra’s brush pods help remove more plaque where it matters most—between teeth and below the gumline. The result is a daily clean that’s both scientifically proven and easy to maintain.

^*Source: Comparing The Interproximal Cleaning Efficacy of Two Toothbrush Designs — in vitro study

…and noticeable whitening effects!

quip Ultra’s bristles help lift stains, too. In third party testing, enamel samples brushed with quip Ultra appeared visibly whiter than those brushed with a regular manual brush after just one day! After two weeks, quip Ultra delivered nearly twice the whitening performance of a regular manual brush over the same period.^**

These results show how effective design can do more with less. quip Ultra’s brush pods help gently remove everyday surface stains from coffee, tea, wine, and more, with no harsh abrasives or extra steps—just a better brush :)

^**Source: Comparing the Ability of Two Toothbrush Designs to Remove Extrinsic Tooth Stains — in vitro study

We’re so grateful to the TIME team for recognizing quip Ultra as one of the Best Inventions of 2025. It’s an honor to be part of a list that celebrates ideas making the world better, smarter, and more fun! 

👉 Check out all the TIME winners

👉 Shop quip Ultra Smart Sonic