Not your typical dental office
These concepts of patient comfort, visual engagement and an ongoing conversation were at the core of Dr. Plotnick’s blueprints for her space on Grand Street in Williamsburg, NY. Instead of creating another cookie cutter practice, Dr. Plotnick collaborated with professionals outside of the dental industry, chiefly in the worlds of art and design, to create a more relaxing environment that encouraged conversation, used visual stimulus to entertain and engage, and created a space that felt more like a “relaxing living room” than a “sterile surgery.” Creating an open floor plan was essential to this concept, where you can hear people talking and laughing from the waiting room to the examination rooms.
“I was in here taping up floors, envisioning how the layout would be and working closely with the architect to make the lighting soft and ambient, as far away from what people were used to as possible,” she says. Although a daunting experience, complete with the inevitable mishaps that come with managing a construction site, a hands-on approach was essential to realizing her mission. Dr. Plotnick’s friends, and in particular her husband Kent, an artist and photographer, were invaluable support throughout the process, helping with everything from photography to wall art and even business cards to create this stereotype-crushing practice. “I thought to myself, I spend a large majority of my time here, so if I can create a space that I enjoy being in every day, it should translate to a place my guests feel comfortable in, too!”