Introducing quip Whitening Toothpaste

A brighter smile doesn’t have to mean adding another complicated step to your routine. Meet quip Whitening Toothpaste, our new daily whitening toothpaste powered by PAP+ and nano-hydroxyapatite (nHA). It gently whitens while supporting enamel, giving you an easy way to make whitening part of the routine you already have.

The science behind a brighter smile

So, what makes this different from your everyday toothpaste? Two hardworking ingredients: PAP+ and nano-hydroxyapatite.

PAP+ is a peroxide-free whitening ingredient that gently helps break down and lift surface stains. That makes it a good fit for everyday whitening — without the burning or sensitivity some experience with peroxide.

Nano-hydroxyapatite (nHA) is a mineral first studied by scientists at NASA because it closely resembles the mineral naturally found in tooth enamel. What it does is it helps remineralize your teeth and strengthen enamel, supporting the health of your teeth every time you brush with our Whitening Toothpaste.

The formula also contains xylitol, which helps protect against decay and bacterial acids.

That means this is a fluoride-free toothpaste. Fluoride remains the gold standard for cavity prevention, and we believe it’s an important ingredient for many people looking to fight cavities. But we also know some people are looking for toothpaste without fluoride. For them, quip Whitening Toothpaste offers another thoughtful way to care for enamel while incorporating daily whitening into their routine.

Adding Whitening Toothpaste into your routine

The best oral care routine is one you’ll actually stick with. We recommend that you use our Whitening Toothpaste twice a day with your quip Electric Toothbrush — or whatever toothbrush you like best — for gentle, everyday whitening.

Want to take your brightening routine further? Think of Whitening Toothpaste as your daily foundation, then add targeted whitening when you want an extra boost. Pair it with quip Rapid Whitening Strips for more noticeable whitening if you can handle an 8% peroxide active ingredient, or Ritual Whitening Strips for gentle, peroxide-free whitening that also uses PAP.

You can also level up your Sonic brushing routine with a Whitening Brush Head, designed to help remove surface stains as you brush.

In other words: toothpaste every day, targeted whitening when you want it.

Where can you find quip Whitening Toothpaste?

Whitening Toothpaste is only available (for now) at getquip.com. It’s available for $13 as a one-time purchase or $12 with subscription, with multipacks available if you’re the type who likes to stay stocked.

Keep your routine (and your paste) going

Prefer not to remember when it’s time to reorder? Subscribe and keep Whitening Toothpaste coming as part of your regular routine, along with brush heads, floss, or whatever else you need. Plus, subscribers get free quip Perks credits on every order, exclusive offers, and more.

Whitening is as simple as brushing your teeth

Because whitening shouldn’t have to be a special occasion. With quip Whitening Toothpaste, a brighter smile is built into the everyday — with gentle-yet-effective ingredients, made for your routine, easy enough to smile brighter and healthier every day.