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Each set includes:
- 1 electric toothbrush, available in metal or plastic
- A soft bristle brush head
- Removable AAA battery
- 1 multi-use cover
Optional toothpaste (free with first purchase):
- 1 three-month supply of mint anticavity toothpaste
More details
The toothbrush
- Small, flexible brush head includes 1,200 soft, round-tipped nylon bristles. Dentist-recommended for a gentle clean that won’t damage your teeth or sensitive gums.
- Lightweight, matte aluminum handle built with CNC precision, bead blasted by robots, and anodized for a lifetime of cleaning. Waterproof and shower-safe.
- Multi-use cover mounts to mirrors, stands on counters, and covers bristles for travel. Suction strip sticks and resticks to any clean, shiny, dry and flat surface if kept clean.
- Removable AAA battery lasts 3 months just like your brush head. A fresh battery is included free on a refill plan, or your own rechargeable battery works too.
- Long-lasting electric motor vibrates at an industry standard sensitive 15,000 RPM, pulses every 30 seconds for an even clean, and automatically stops after 2 minutes.
The toothpaste
- Mint anticavity fluoride formula includes the active ingredient sodium monofluorophosphate 0.76% (0.1% w/v fluoride) with tooth-strengthening, anti-cavity properties.
- 3-month supply when you use a dentist-recommended pea-sized amount as illustrated on our portion guide (optional on a refill plan).
- Inactive ingredients: Calcium Carbonate, Sorbitol, Water, Sodium Lauryl Sulfate, Hydrated Silica, Sodium Carboxymethyl, Cellulose, Flavor, Sodium Silicate, Sodium Benzoate, Sodium Saccharin.





The brush head + battery
- 1,200 soft DuPont nylon bristles inserted into 34 tufts to give each tooth a gentle cleaning. We do not and will not supply Medium or Hard (or “green”) bristles as they can be damaging to teeth and gums. Please consult with your dentist if you usually purchase medium or hard bristles.
- Flexible brush head helps clean tight spaces and keeps you from brushing too hard. Tongue scraper on back of brush head.
- Charge lasts 3 months on 1 regular AAA battery when used two minutes, twice a day (free with purchase and future refill packs). Also compatible with a rechargeable.

The toothpaste
- Accepted by the American Dental Association. Proven to help prevent cavities.
- Mint anticavity fluoride formula. Includes the active ingredient Sodium Fluoride, 0.23% (0.12% w/v fluoride ion) with tooth-strengthening, anti-cavity properties, and xylitol, which is proven to help eliminate bacteria.
- 3-month supply (4.7 oz), large tube for home.
- Inactive ingredients: Water, Sorbitol, Hydrated Silica, Glycerin, Xylitol, Flavor, Cellulose Gum, Sodium Lauroyl Sarcosinate, Sodium Saccharin, Carrageenan, Titanium Dioxide, Hydrogen Peroxide, Menthol

The small brush head + battery
- 920 soft DuPont nylon bristles inserted into 22 tufts to give each tooth a gentle cleaning. We do not and will not supply Medium or Hard (or “green”) bristles as they can be damaging to teeth and gums. Please consult with your dentist if you usually purchase medium or hard bristles.
- Small, flexible brush head helps clean tight spaces and keeps you from brushing too hard. Tongue scraper on back of brush head.
- Charge lasts 3 months on 1 regular AAA battery when used two minutes, twice a day (free with purchase and future refill packs). Also compatible with a rechargeable.

The toothpaste
- Accepted by the American Dental Association. Proven to help prevent cavities.
- Watermelon anticavity fluoride formula. Includes the active ingredient Sodium Fluoride, 0.23% (0.12% w/v fluoride ion) with tooth-strengthening, anti-cavity properties, and xylitol, which is proven to help eliminate bacteria.
- 3-month supply (4.7 oz), large tube for home.
- Inactive ingredients: Water, Sorbitol, Hydrated Silica, Glycerin, Xylitol, Flavor, Cellulose Gum, Sodium Lauroyl Sarcosinate, Sodium Saccharin, Carrageenan, Titanium Dioxide, Hydrogen Peroxide, Menthol.
Brushing better and beaming with pride
We clocked in hundreds of hours of testing with families, hygienists, and pediatric dentists and learned something simple. Kids are inspired to brush better (and more often) with oral care that looks and feels like the products the adults in their life use.
This is a grown-up toothbrush for me!
My daughter asked to brush her teeth (instead of being reminded to do it).
The perfect amount of vibration and the handle fits comfortably in hand without being too thick or thin.
Features for every mouth,
fine-tuned for kids
Young brushers need the same basic features as adults do for better oral health, just tailored to smaller mouths. So we made the small changes dentists recommend to give kids an extra hand with their everyday routine.

Small teeth need a smaller brush head to get in every nook and cranny. Gentle, timed sonic vibrations provide an effective clean while minimizing mess and toothpaste splatter.
Smaller head to clean tight spaces
Two-minute timer with 30-second pulses
Soft bristles made safe for gums

Slim, grown-up design with a rubber-grip plastic handle that gives small hands greater control. No wires or bulky charger. Charge lasts 3 months on a replaceable battery (free with refill).
Rubber grip for better control
No silly gimmicks, lights, or music
Nifty mirror mount + travel cover


On a refill plan, supplies for kids (and kids-at-heart) ship every 3 months, before brush heads become worn out and ineffective. It’s simpler shopping for every mouth under your roof.
Auto-delivery with free shipping
Lifetime warranty on a plan
habits that last
beyond baby teeth
The first kids subscription electric toothbrush accepted by the American Dental Association. Learn more